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Industry Insights

The benefits of choosing to work with a specialist PR agency

The benefits of choosing to work with a specialist PR agency
Industry Insights
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The benefits of choosing to work with a specialist PR agency

Since 1996, Suzanne Howe Communications (SHC) has focused on four selected industry sectors: food and foodservice, packaging, and cleaning and FM – while sustainability has become a common theme across all sectors. Our highly-skilled and sector-experienced team of PR specialists and copywriters create content that brings companies, brands and products to life. Working with experienced…

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Guests of SHC

Research – how to make it build your profile

Research – how to make it build your profile
Guests of SHC
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Research – how to make it build your profile

According to many reports on the internet, 90% of online content will be AI generated by 2026. However, the need to develop compelling stories and news angles that capture the attention of the media, and your target audience won’t diminish. Recently, I ran an interesting experiment with ChatGPT (the general-purpose chatbot that creates AI-generated content…

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Industry Insights

The importance of local PR

The importance of local PR
Industry Insights
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The importance of local PR

At Suzanne Howe Communications, we gain exposure for clients on a national and increasingly also international basis, promoting new products and services, or celebrating awards wins, but always enhancing brand awareness. For certain clients though, ‘local’ PR is crucial, and its importance should never be overlooked. The invaluable benefits of local PR For all businesses,…

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Blog Guests of SHC

How reusable and refillable packaging is a viable sustainable option

How reusable and refillable packaging is a viable sustainable option
Blog Guests of SHC
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How reusable and refillable packaging is a viable sustainable option

By Paul Jenkins, Managing Director, ThePackHub – www.thepackhub.com/ Sustainable packaging continues to be the main driver for innovation for all brand owners, retailers, and suppliers. ThePackHub’s Innovation Zone platform has tracked the latest packaging innovations over the last six years and now has more than 6,400 initiatives listed at a rate of 25 new entries…

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Industry Insights

The media are as important as our clients

The media are as important as our clients
Industry Insights
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The media are as important as our clients

In a changing media landscape, Suzanne Howe Communications (SHC) Senior Consultant Bill Bruce looks at the company’s relationship with the businesses that take its client’s news and views to a wider audience. SHC features a highly-skilled and experienced team of PR specialists and copywriters, who create content that bring companies, brands and products to life.…

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SHC Life

Celebrating Mental Health Awareness Week

Celebrating Mental Health Awareness Week
SHC Life
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Celebrating Mental Health Awareness Week

To celebrate Mental Health Awareness Week (9-15 May), SHC decided to walk to raise funds for our chosen charity Mid-Kent MIND. Mid-Kent Mind work in the community to promote social inclusion for people who experience mental health problems. The charity strives to tackle stigma and discrimination through a number of projects that promote a better understanding…

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Guests of SHC

Mental Health Awareness Week

Mental Health Awareness Week
Guests of SHC
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Mental Health Awareness Week

To celebrate Mental Health Awareness Week (9-15 May), we are walking to raise funds for our chosen charity Mid-Kent MIND. Join us at Sandridge Village Hall, 39 High Street, Sandridge, St Albans, Hertfordshire AL4 9DD – just a few miles north of St Albans, and only 20 miles from central London, on Friday 13th May,…

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How To

Making the most of exhibitions

Making the most of exhibitions
How To
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Making the most of exhibitions

Whichever industry you’re in, we’ve all missed the regular industry trade shows over the past couple of years as the pandemic caused their cancellation or postponement. However, life, and business, went on regardless and many event organisers tried interesting virtual options with varying degrees of success. But now live events back, and the SHC team…

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Industry Insights

The Power of Research

The power of research
Industry Insights
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The power of research

Being able to quote independent research to support your business’s market position or lead opinion in a sector is an invaluable PR tool. The results of properly conducted research can create unique content and stands you apart from your competitors, so what are you waiting for? Three steps to great results Having identified that commissioning…

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How To

Writing a winning award entry

Recipe for success – writing a winning award entry
How To
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Recipe for success – writing a winning award entry

Winning awards makes great PR. It is good for morale and good for business. If you’ve never thought your business was the type to win awards, think again. You don’t even have to be a big player with satellite offices around the world, you just have to know the recipe for writing an entry that…

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